Description
Backed by original survey data from more than 200 end users and industry professionals, the report provides a dual perspective on where enterprises are investing and how technology providers expect demand to evolve through 2026.
Key Features:
Market Outlook: Understand how enterprises are balancing AIDC investments alongside AI, robotics, 5G, and digital transformation programs.
Technology Deep Dives: Explore detailed highlights on barcoding, RFID, sensors, and IoT, with analysis of which product categories are most likely to see growth.
Buyer Personas: Insights into specific enterprise segments, including manufacturers, IoT adopters, ERP upgraders, and compliance-driven buyers.
Compliance & Regulations: Guidance on how initiatives like the EU Digital Product Passport, GS1 Sunrise 2027, FDA FSMA, and UDI programs are driving traceability demand.
Obstacles & Opportunities: Learn how organizations are overcoming barriers such as budget pressures, skills shortages, and business case justification challenges.
Actionable Recommendations: Market, product, and ecosystem development strategies for solution providers to align with enterprise priorities.
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